On-Demand Webinar

Front Desk 2-Part Series: Head Off Service Disasters & Boost Collections


On-Demand Webinar

Front Desk 2-Part Series: Head Off Service Disasters & Boost Collections


  • Your front desk can make or break your practice – REALLY.  Your team at your reception desk directly ties to overall collections and patient satisfaction. Stats show that it’s probably losing you patients and money. The good news is that there is something you can do about both. 

    National service and practice management experts Mara Shorr, BS, CAC II-X and Laurie Morgan, MBA, are presenting two must-attend online training sessions that can help you head off front desk customer service disasters and significantly improve your front desk collections.

    If you order this 2-part training at once, you’ll save an additional $50. No coupon code necessary. You may also order each session individually.

  • SESSION #1: Avoid Front Desk Patient Nightmares

    Available Immediately

    Your reception staff are the first people your patients speak to and the first people they see when they walk in your door. And, without the proper skills, it’s only a matter of time before a difficult situation will lead to patients walking away to find another practice that will treat them better. But there is something you can do about it…

    Medical practice expert and consultant, Mara L. Shorr, BS, CAC II-X, will provide you with the specific tactics necessary to help you avoid losing patients due to front desk problems. Your front desk reception team interacts with your patients in a variety of ways: in person, phone, email, mail, etc. Any one of these touchpoints has the potential to generate a negative impact on your practice, unless you take immediate action.

    Here are just a few of the practical, step-by-step tactics you’ll receive during this 60-minute online training:

    • Pin down the perfect phone greeting for your office and send patient satisfaction through the roof
    • Uncover and resolve hidden danger areas with specific mystery caller questions
    • Proven new patient checklist that creates an amazing first impression
    • Keep patients longer with easy-to-use cheat sheets for your front desk
    • Improve insurance verification results with clear screening questions
    • Avoid negative impressions with simple eye contact training tool
    • Employ simple solutions to after-hours service mishaps
    • And so much more…

    When your active patients leave your practice it’s like throwing your money into the garbage. It’s so much harder and more expensive to bring in new patients than to keep your existing ones. You should do everything possible to help your front desk have a positive impact on your patients, and this online training is the answer. Don't wait, register today!

    SESSION #2: Front Desk Collections: Get Paid More of What You’re Due

    Available Immediately

    Patient collections should account for 20-30% of your overall practice revenue. If not, bottom line, you’re losing money. 

    The answer is usually that your front desk team isn't collecting everything possible, even though they believe they are. The good news is that there is something you can do about it, with a little help.

    That’s where collections expert, Laurie Morgan, MBA, can help. During her online training, she will show you how to dramatically improve the amount your front desk team collects each day. In only 60 minutes, her proven strategies will help you improve your cash flow and your overall profitability.

    By ordering this online training session your front desk will bring in more money than you thought possible.

    Here are just a few of the specific strategies you’ll be able to put into place:

    • How preparation and alternative payment options can boost your pay up
    • Key phrases that push patients to pay when they walk in the door
    • Make collections a “team sport” led by your front desk
    • Understand patient payment obstacles to improve what you get paid
    • Bring in overdue balances with simple to implement processes - that really work
    • Identify the best collection technology tools that’ll reduce your bad debt
    • Proven processes increase your payments from high-deductible patients
    • Implement key patient “touchpoints” to significantly increase pay-up
    • Proven financial conversations that engage patients, not offend them
    • Master verification of benefits before you bill and increase profitability
    • And much more...

    1. Mara Shorr, BS, CAC II-X

      Mara Shorr, BS, CAC II-XMara Shorr is the vice president of marketing and business development for Shorr Solutions. She is also a partner and marketing specialist with a leading South Florida plastic surgery center and medical spa.  Mara brings a decade of marketing and communications experience to her client. Her hands-on knowledge of working in a medical practice means she really knows how to identify the best solutions available. She has firsthand knowledge on how to add ancillary services and products to medical practices successfully the first time, and shares her insider information with practices across the country. Mara is also a founding member of the American Academy of Medical Entrepreneurs and an advisory council member of Zendy Health, and was previously a partner in a leading South Florida plastic surgery practice.

      Laurie Morgan, MBA

       Laurie Morgan, MBALaurie Morgan, MBAPrior to her consulting career, Laurie held senior management positions in technology and media. Laurie is a graduate of Brown University and Stanford University. Laurie Morgan is a senior consultant and partner of Capko & Morgan. Her consulting focuses on helping practices generate and capture more revenue, operate more efficiently, and build productive teams. 

      Besides her consulting work, Laurie is a well-known speaker and author. Her book, People, Technology, Profit: Practical Ideas for a Happier, Healthier Practice Business, was released in 2017. She's also the author of seven ebooks on workflow, technology, marketing, and revenue cycle management.


    • Get in touch

      1854 Trade Center Way #201, Naples, Florida 34109 Call us at: 800-767-1181